Facebook using QRCodes for Location Based Services

TechCrunch recently posted an article about Facebook jumping onto the Location CheckIn bandwagon. However instead of using the newer iphone styled FourSquare, Gowalla, Rummble types Apps, they have chosen to go with window stickers with QRCodes: http://techcrunch.com/2010/03/19/facebook-qr-codes-location

They are many comments in response to this post as to why they chose QR Codes....and this was my comment to those responses ;-)

Retailers...'Build it and they will come!'

Mickey (Mickey Alam Khan is editor in chief of Mobile Marketer and Mobile Commerce Daily) wrote an interesting article about retailers needing to adopt mobile commerce in advance of consumers wanting to use it. In other words, retailers should adopt the motto... 'Build it and they will come!'
This is his article: http://www.mobilemarketer.com/cms/opinion/editorials/5525.htm

I quote one of his finishing paragraphs....

Visa goes Mobile at Mobile World Congress

I read with interest that Visa used 2D barcodes to create a unique mobile sweepstakes campaign to attendees of this year’s Mobile World Congress (MWC). (http://www.mobilemarketingwatch.com/visa-uses-2d-barcodes-at-mobile-worl...)

The campaign encouraged visitors to download a barcode reader, snap a 2D barcode on the back of sample Visa cards to be taken directly to mobile website to answer an online question and enter a competition.

Speaking about the campaign, Diane Strahan, VP of Neustar said...

Reaching Your Very Mobile Customers Effectively.

If I were a book publisher in country X where 95% of the population speak/read language X, just because I can publish the next great story in Hardcover, with a catchy cover, Fancy illustration, as an ebook or now as an iBook, why would I publish said book in language Y that say only 5% of people can read? You wouldn't would you?

Why would you make and sell a product that limits your target market share to 5% of the addressable market?

Google's Favourite Places, validates SpotiD

Great news!

Google are issuing google favourite place window stickers to 100,000 US local businesses.

SpotiD at the UK Oracle User Group Conference

Oracle UK have just completed a successful Oracle Users Group Conference in Birmingham at the ICC, attended by hundreds of Oracle Enterprise customers from all over Europe.

Real Estate Agent goes Live

Yesterday, Roberts Newby, an award winning estate agent for marketing innovation launched their use of SpotiD for their properties. We think their new SpotiD signboards look great.

Using Mobiles at Live Events

It's been a while since I've posted a blog entry. We've been busy building the team, trialling our service with customers and completely revamping the website (due soon).

I forgot to post a review of an Association of Conference and Event (ACE) Organisers by Kelvin Graham of 6699 Web PR. He writes....