For many Expo, Trade Show & Conference organisers, Show Bag Sponsorship is lucrative, yet not every visitor carries one around, or opens it. Often exhibitors hand out their own branded carry bags, further diluting the corporate Show Bag value. Show Bags are often left at the show, at home or in hotel room, not to mention environmentally unfriendly.
From a measurement and value perspective, there is no way of ever knowing if the visitor opens the show bag and looks at the content collected.
SpotiD has introduced a Personalised Digital Show Bag that allows visitors to use their own mobile phone at your event to request brochures, presentations, business cards and offers that they are interested in. Instead of carrying the show bag around, we create an online version for them, and fill it each time they request a piece of show collateral. Think of it as a personal assistant collecting and carrying brochures. Think of the tag-to-view life cycle not only as a Lead Capture tool but more powerfully, Lead Qualification because post-event show bag activity can be tracked & reported, so you know what every visitor does with the contents.
After the event, the visitor is sent a personalised link that allows them to re-visit their show bag online to view all the content they collected. This can be easily shared with colleagues to via email or social media, further increasing the leads generated.
Digital Show Bags offer a great sponsorship opportunity because the Sponsor branding & messaging can be:
- displayed in the printed Floor Plan within the Show Guide
- displayed everywhere the Digital Show Bag service is offered; possibly every Exhibitor Stand.
- displayed prominently on every Digital Show Bag and linked to any website or brochure you choose
- appended to every message sent to the visitor’s mobile phone
- living on, beyond the end of the event
- will be included in the post-show reminder aimed to remind Visitors to open their Digital Show Bag
- will be included in any pre-show communications with Visitors, promoting the Digital Show Bag service
- tracked, measured and reported; so that you can see WHO clicked on your Sponsor Link/Brochure, WHEN they clicked on it, and HOW OFTEN....a very powerful Lead Capture tool.
Check out a sample live version of a Show Bag*
Sample Sponsorship Opportunity Brochure
There is a wealth of reporting and statistics that are available with Personalised Digital Show Bags. Click any of the thumbnails below to see a sample of the types of information you can generate.
* Best viewed with a browser other than Internet Explorer. We're working to support IE too
From your phone, download a reader for QR Codes at url.spotid.me/qk. or Ms Tags from url.spotid.me/nk. Once installed, take a photo of the sample images below to get a sample Spot Response. Click image for larger version.
